In a big week for VeloVixen, when we scooped the Total Women's Cycling Award as Female Specific Retailer of the Year 2015, the icing on the cake was when our Founder Liz Bingham and illustrious team member Kirsty Hofat were named in an extraordinary list.
For a small, family-run outfit like VeloVixen, to have one of our team recognised in BikeBiz's 100 Women of the Year 2015 would have been exciting. For both Liz and Kirsty to be rubbing shoulders with household name athletes like Jo Rowsell, Emma Pooley, Lizzie Armitstead, Laura Trott, Nicole Cooke, Dame Sarah Storey and Victoria Pendleton, plus many of the most admired contributors to women's cycling... well, we blush.
So, what did BikeBiz have to say about our stars?!
'Liz Bingham - co-founder of Velovixen with spouse Phil. The couple cooked up Velovixen after a whopping 10,000km ride through the Americas in 2011 [actually it was 2010!].
A year later and Velovixen launched as a hub for womens cycling, sourcing stock from like-minded firms who use female designers and recognise that women cyclists shop in a different way to men. The mission statement was, and remains, to get as many women onto bikes in as healthy, safe and stylish a way as possible. Velovixen personalises item descriptions and generally tailors the retail site for women, paving the way for a better retail experience for women that cycle.
Kirsty Ho Fat - Velovixen’s communications manager, in charge of the female-focused shop’s social media output, blogging, marketing and customer interaction. Until it recently closed for financial reasons, she was also online editor of Women’s Cycling.
Before taking on these roles, she was hugely important as editor for taking Total Women’s Cycling from a start-up website to the largest women’s cycling website in the UK within just a year. She was first inspired to get into the women’s cycling sector when she rode 4,000 miles around the coast of the UK with her father in 2012.'
Glowing words indeed from the cycling sector's definitive trade journal. And another spur to keep always improving what we're doing for women's cycling.
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