The Story Behind VeloVixen

The Story Behind VeloVixen
When our founders, Liz and Phil, set off on a bike ride in 2010, barely 6 months after they had met, little did they know where it would take them. In any sense.
They spent a year riding over 10,000km through the Americas, an adventure that would change their lives forever.
At the end, in Argentina, they got engaged. In 2012, they launched VeloVixen - inspired equally by a reaffirmed love of cycling and by the problems Liz encountered finding great clothing for the trip. Today, their two cycling-mad young daughters are living testament of the power of cycling!
This picture shows them mid-adventure, on the Salar de Uyuni, 4000m up in the Bolivian Andes. As it turned out the VeloVixen journey has only just begun...
Latest Blogs
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Inspiration
The Next Chapter for VeloVixen
At the start of 2023, it was sadly announced that VeloVixen would be going into liquidation. But there's good news to report...
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Inspiration
VeloVixen
The news we never wanted to announce
It is with great sadness that we have to anno...Read more -
Inspiration
VeloVixen
British Cycling and Shell - a statement
This has been a challenging week for cycling with the signing of an 8-year partnership between British Cycling and Shell UK. These are our thoughts.Read more -
Inspiration
VeloVixen
Shoes news for yous...
After 10 years, shoes have arrived at VeloVixen. We think it's been worth the wait - these ones have actual sticky soles! And so much more besides...
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Inspiration
VeloVixen
10 ways that cycling is EVEN better for women
You're probably already aware that cycling's good for you. What's not always so heralded is how riding a bike is arguably even better for us ladies. Here are 10 reasons why.Read more -
Inspiration
VeloVixen
Drop Seat Bib Shorts - what's the fuss about?
Bib shorts: the most archetypal piece of cycling kit ever created? But for some of us female cyclists, they come with an obvious issue. Fortunately, that issue has now been overcome - here's how.Read more -
Inspiration
Pretty Gritty
Your First Triathlon - Part 3: Tackling the Bike Leg
The cycling makes up the biggest chunk of your triathlon, so knowing what's in store and preparing well is key. Here's our guide, with Pretty Gritty...
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Inspiration
VeloVixen
11 Ways to Love Cycling in the Heat
Cycling in blazing heat can seem crazy. And sometimes it is. BUT, we have 11 Top Tips to help you keep riding safely even on the hottest days...