Urban Trendsetter

Cycling doesn't have to be just a means of transport. Today it's a whole fashion sub-culture. Or perhaps just forget the 'sub' bit - cycle chic has come of age.

VeloVixen's range lets you make a proper statement on and off your bike as you cruise around town. These are products that will identify you as a cyclist but also as a someone with a finger firmly on the pulse of urban fashion.

But crucially, it all performs brilliantly as cycling equipment. No danger of style over substance here: