As the ‘shorts company’ Assos have spent more than four decades in pursuit of excellent, refining products so that they are at the cutting edge of the cycling apparel industry. The T.laaLalai_S7 Women are the first female-specific bib shorts to employ ASSOS S7 generation technology and fabrics. Five years in development, this unrivalled platform leveragesthe finest fabric technologies and apparel insights.
A women’s cycling bib short, best suited to heady summer days on the bike, the laaLalai women’s cycling shorts are cut from ASSOS Type.439 Diadema, a fabric chosen for its superior stretch, high-wicking and compression capabilities. Wind-tunnel tested and using our unique, minimal aeroPatterningFenomeno1 design, these are our fastest women’s cycling shorts yet.
They've applied meticulous attention to the fit to ensure comfort is never compromised - a female-specific cut and a ‘click to fit’ AEPD design ensures these cycling bib shorts contour exactly to your body in an on-bike position. Featuring the Assos signature monobib, a magnetic central clasp that draws the bib straps together at the chest, wider bib straps and external elastic on the legs to ensure pressure is just enough and never too much. The lightweight, breathable Lady_S7 insert is a revolution in comfort and performance. Whether you’re driving the pace line or on an all-day summer spin, these cycling bibs stand for one thing - perfection.
Assos state their clothing has a very slimming and anatomic cut. If you like your fit looser then to go up a size.
Measure from the widest point of your hips while standing.
- New female-specific S7 generation insert
- Wider bibs for added comfort
- Refined mono-bib
- External elastic on the legs for added comfort
- Made with type.439 material for increased performance
- Type.221 mesh material on the back for added breathability
- All new magnetic clasp on the mono-bib for easier closing and added comfort
For many years now, ASSOS of Switzerland has been one of the most respected names in cycling. The only catch, from a female cycling perspective, was their notoriously... how would you say?... 'traditional' approach to marketing their women's kit.
But in 2016, everything changed. As they say themselves, it went 'from bad to badass'.
Gone was the risqué photography, in came strong imagery of strong women doing serious cycling. Their imagery and ethos now matches the exceptional quality of their clothing. It does justice to their 40 years of cycling experience and their true passion and expertise in what they produce.
As they sponsor their first women's pro team in 2018, Cyclance Pro Cycling, we have nothing but respect for how they have turned things around for female cyclists.
How did it start? In 1976, ASSOS was founded by Toni Maier with the first carbon fiber bicycle frame. Toni spent painstaking time testing the bike in the wind tunnel, but it eventually dawned on him that it was the riders' clothing that was the main cause of drag.
Toni naturally then turned his attention to kit - and promptly invented the first Lycra® cycling shorts. It's their bottom halves that they are still most recognised for. Fast forward to today, and ASSOS have now contributed to over 350 gold medals at world championships and Olympic games.
ASSOS works as hard as any brand we know with its suppliers and test team to produce fabrics and fits that make it - in our view - the Rolls Royce of cycling kit. They've been at the vanguard of many of the really big innovations that have shaped the evolution of cycling, including the first sublimation of a cycling jersey in 1980, the first elastic interface cycling short insert in 2001 and the 'fastest bodysuit on earth' in 2004.
Today, ASSOS has multiple sponsorships of World Tour teams and riders. It's a brand for the purist - for passionate cyclists who appreciate the very best. We're delighted to have them as part of the VeloVixen stable of great brands.
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