When we won the 2017 BikeBiz Award for Best Online Store in February, we were a bit taken aback. We'd beaten the biggest names in the business (mentioning no names*). And then we thought about it and realised - there are 17 reasons why we won...

Reason 1:

Customer Service. We've always prided ourselves on dealing with our lovely customers just like we'd want to be treated.


Reason 2:

Our team is small but perfectly formed. We work hard, laugh lots, respect one other. It's fun.


Reason 3:

We painstakingly write all our own product information and do everything we can to really bring products to life.


Reason 4:

We love UK brands. We are close to all our brands and find many of the most creative, best quality brands are born here.


Reason 5:

Real experience of what women want in cycling. This picture shows founder Liz not getting that in a bike shop in 2009!


Reason 6:

Our blog is now one of the most widely read in women's cycling, including fab guest blogs.


Reason 7:

We offer FREE UK delivery over £50, and returns. But not always by hand dressed as elves. Sorry.


Reason 8:

We offer flat rate shipping overseas - £10 within the EU, £15 elsewhere. So the more you buy, the cheaper it is!


Reason 9:

We handpick from dozens of different brands in our range - some you'll know, plenty you won't...


Reason 10:

We are genuinely passionate about women's cycling issues, way beyond simply selling things.


Reason 11:

We're not just online, we've met 1000s of you at dozens of events since we launched. We love to get out!


Reason 12: 

We are exclusive suppliers of some of our most popular brands, like Anna's Legs & Urbanist Cycling.


Reason 13:

Crucially, our focus is entirely on women. Men, much as we love 'em, are incidental. This is our unique selling point.


Reason 14:

We offer specials deals to cycling clubs who focus properly on women. Is your club in?


Reason 15:

We pride ourselves on treating our suppliers as fairly as we'd want to be treated. We consider them friends.


Reason 16:

Our 20% bundle offer - a unique way to combine products from great brands whilst saving money.


Reason 17:

Last but not least, in 2016 we hosted the biggest women's cycling event ever at UK cycling show!


* In case you were wondering, the nominees for Best Online Retailer 2017 were:

  • CycleChic
  • ProBikeKit.com
  • Sigma Sport
  • Tredz
  • VeloVixen
  • Wiggle/Chain Reaction Cycles