So we started selling bikes. Sounds simple, doesn't it?!
After all, we've been leaders in women's cycling kit for over seven years, so why not sell bikes? But we had to be 100% confident. Here's how we choose our bikes.
Have you ever cycled into direct sunlight and felt like your eyeballs were melting in their sockets? Is your ride partner magnetically attracted to loose road chippings?
Well, let us guide you into the wonderful world of cycling eyewear, where looking 'spec-tacular' is just as achievable as giving your eyes the protection they deserve.
For many years, ASSOS of Switzerland was one of the most respected names in cycling. The only catch, from a female cycling perspective, was their notoriously... how would you say?... 'traditional' approach to marketing their women's kit.
Then in 2016, everything changed.
They're our most popular product bar none. They're made in Latvia. People keep coming back to buy more. And they attract rave reviews. So just why do us female cyclists love them so much?
When it comes to presents, sometimes a cleverly considered combo can add so much more to the occasion - especially if you get to save as a result.
Presents for cyclists aren't easy at the best of times. Whether you're the giver or the lucky recipient there's just so much choice! Here are Juliet Elliott's top festive picks.
Some firms spend millions on expensive ad agencies for their Christmas campaign. We spend £2 on mince pies and head out into the rain to see what happens...
The Gabba's lightweight and wind/rain resistant design is second to none and it's fully breathable too! So why should you own one? Watch the video review to find out...
It may seem counterintuitive adding another layer into your summer kit mix, but, believe it or not, it can actually help keep you cooler. Find out how...
Let's face it, the UK's not famous for blazing heat. When the mercury passes 20c we're prone to flapping about as though we're living in the Dubai desert. Fans and paddling pools sell out, and public fountains are gridlocked. But it can, and most years it does at some point...
At VeloVixen, we like to keep a careful ear out for the latest in cycling kit technology. And sometimes the news is just too exciting to keep to ourselves.
We can't reveal the brand in question, but we can exclusively reveal that secret testing is currently taking place in the central mountains of Colombia on a hot new range of cycling kit.
And when we say it's for a hot new range, we really mean it.