Fox chased by hounds: how a VeloVixen break away might look later this season
We're delighted to announce that VeloVixen is to sponsor a major men's UCI cycling team for the remainder of this season. After examining a number of ways to maximise the impact of our recent investment, we have decided to expand our reach by putting the VeloVixen name to an established men's squad.
We are unable to reveal either the names of the riders involved or the event calendar for the new team before later this month, but rest assured the new VeloVixen team will be looking to compete at the very highest level.
So why is VeloVixen, having built its name as such a women-focused brand, backing a men's outfit?
Our CEO Phil Bingham said the following:
"We've been feeling increasingly uneasy about the mismatch between the diminishing media attention and prize money available for the men's peloton in the face of the huge momentum building within women's cycling. When Rapha decided to cut end their ties with Sky in favour of partnering with Canyon/SRAM, we really began to worry about the direction men's cycling was heading.
"March marked a turning point for us: when the news about the unprecedented prize pots available for the women at this year's Tour de Yorkshire and the Prudential RideLondon came through, we decided the pendulum had swung too far. It was time to act and create the VeloVixen men's team.
"We've been fortunate to be able to get involved during the early part of the season, and hope we our arrival can help shore up spirits within the men's pro cycling world."
The team's newly appointed Directeur Sportif, Ralf Olpio, comes with a wealth of cycling experience. His years with the Fédération des Organisateurs Olympiques et Libérés will also prove invaluable as we look to make an early impact on the major European races.
Ralf has already made it quite clear that VeloVixen won't be making up the numbers:
"True to our fox roots, we expect the hallmark of our season to be dramatic solo breaks from the peloton. And with the calibre of the roster we're taking on, we realistically anticipate a successful debut season for the team".
These are exciting times for women's cycling, and we hope this timely shot in the arm for the men's sport will help to level the playing field to the benefit of cycling as a whole.
** Just in case you're seething... please note the date of this blog! **
Ways to make the boys jealous of your kit
Unit 28, Wheatley Business Park, Old London Road, Wheatley, Oxford OX33 1XW // firstname.lastname@example.org // +44 (0) 1302 249 323