Time and again, Brighton's favourite cycling team Morvélo dazzle us with the quality and design of their kit. From complete bib short/jersey outfits to simple cycling caps, their attention to detail and ability to 'get' what a female cyclist needs from their clothing continues to amaze.
So, what's their latest range like? Without further ado, here it is:
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We think you'll agree that all these designs will turn heads out on the road. There's the stunning Blend design, with its fantasy of bold colours; the sultry, tropical Lopez in rich cream colour tones; and how about that twinkly, spicy Desert. For the purist roadie, you'll struggle to do better than the Unity/Timeless jersey-bib short combo. Even the cute accessories (coming soon...) - caps, socks - reek of quality. They'll also look fab over a post-ride coffee.
What we love about Morvélo's women's road cycling designs is how they inspire strong feelings. Most female cyclists we hear from swoon over them - a few wouldn't touch them with a bargepole. That's how we like it - nothing mediocre.
Aesthetics aside, what's always truly impressed us about Morvélo is their technical prowess. Dave and Oli, the two founders, have worked tirelessly with female designers to create a brand that blends their graphic design and cycling passions as seamlessly as their products.
They've received increasingly glowing plaudits in the press - even beyond the cycling press. Cycling Weekly recently claimed that Morvélo had hit the 'holy grail' for bib shorts, by combining style and comfort. They rated them a rare 10/10, winning both male and female categories, describing them as 'a cut above the rest'.
No lesser voice than The Times gave Morvélo a similar verdict recently, giving them 9/10 and 10/10 for their jerseys and bib shorts. And we expect the great reviews to continue to pour in, as Morvélo's 2015 range extends their move from 'niche discovery' brand to a household name within the cycling world.
How do they produce such good kit with such consistency? Crucially, Morvélo's very own test team counts a number of impressively experienced women cyclists in their roster. That they're involved in the design and testing of all their products ensures that each product is tested rigorously in competitive and endurance settings.
Finally - and perhaps as important as anything - the whole Morvélo team are just great to deal with. When you ring them, you speak to their small team - no rerouting, no vacant promises of a call back. And you get a straight story - no beating around the bush, no pretensions. The only time you don't get straight through to them is when they're out riding.
Here's to their continued success. Oh, and don't hang around with those 2015 designs - they're already selling fast...
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