Starring übermodels Olivia Inge, Iskra Lawrence and Gemma Sanderson, with still camera wielded by Brad Bird, video by award-winning director Tom Collinson and Phil in a ‘supporting’ role – we had a blast bringing the kit we sell to life.

It’s not all pouting and posing, we know how important it is we showcase the cycling gear in situ so you can get a feel as to how it looks on. Obviously fuelled by plenty of ice cream. So join us on the sunny streets of London as we look back on our 2013 VeloVixen photo shoot…