So we started selling bikes. Sounds simple, doesn't it?!
After all, we've been leaders in women's cycling kit for over seven years, so why not sell bikes? But we had to be 100% confident. Here's how we choose our bikes.
What is it about the humble cycling cap? Surely a cap is a cap is a cap? How can a simple piece of elasticated peaked cotton stir up such emotions and evangelising amongst cyclists who claim to be 'in the know'?
When it comes to complying with how things 'should' be done in cycling, we're the first to suggest a dose of rebellion. But with caps, we can't get enough of them. Why so?
Have you ever cycled into direct sunlight and felt like your eyeballs were melting in their sockets? Is your ride partner magnetically attracted to loose road chippings?
Well, let us guide you into the wonderful world of cycling eyewear, where looking 'spec-tacular' is just as achievable as giving your eyes the protection they deserve.
Danny MacAskill has long been one of our favourite character in cycling. He definitively puts the 'skill' into MacAskill, and has never knowingly taken himself too seriously.
So when we heard about his latest video, 'Danny Daycare', our ears pricked up as only fox ears can.
For many years, ASSOS of Switzerland was one of the most respected names in cycling. The only catch, from a female cycling perspective, was their notoriously... how would you say?... 'traditional' approach to marketing their women's kit.
Then in 2016, everything changed.
This summer, we're supporting world record Atlantic rower Kiko Matthews woman as she takes on single-use plastic via an epic bike ride, riding 7200km around the British coastline whilst raising awareness of plastic misuse.
The London Bike Show will never have seen the like. We're joining forces with those lovely folk from Casquette to host 'Casquette LIVE with VeloVixen'. It promises to be THE big reason for coming to this year's London Bike Show (29-31st March)...
When we asked you for your stories about how you got the cycling bug after the age of 40, we expected a few tales. But not 100s! And such moving, inspiring ones at that.
Here are just some of our favourites - and the eventual winner...
They're our most popular product bar none. They're made in Latvia. People keep coming back to buy more. And they attract rave reviews. So just why do us female cyclists love them so much?
When it comes to presents, sometimes a cleverly considered combo can add so much more to the occasion - especially if you get to save as a result.
Some firms spend millions on expensive ad agencies for their Christmas campaign. We spend £2 on mince pies and head out into the rain to see what happens...
The Gabba's lightweight and wind/rain resistant design is second to none and it's fully breathable too! So why should you own one? Watch the video review to find out...