For many years, ASSOS of Switzerland was one of the most respected names in cycling. The only catch, from a female cycling perspective, was their notoriously... how would you say?... 'traditional' approach to marketing their women's kit.
This summer, we're supporting world record Atlantic rower Kiko Matthews woman as she takes on single-use plastic via an epic bike ride, riding 7200km around the British coastline whilst raising awareness of plastic misuse.
The London Bike Show will never have seen the like. We're joining forces with those lovely folk from Casquette to host 'Casquette LIVE with VeloVixen'. It promises to be THE big reason for coming to this year's London Bike Show (29-31st March)...
When it comes to the most insane adventures on a bike, cycling to the South Pole would have to be right up there. Especially to be the first human being to do it. Maria Leijerstam was that person. Let her tell you more...
How do you get a riveted packed house on the edge of their seats at the Cycle Show? Why, you put a microphone in the hands of two extraordinary ultracyclists, Naomi Freireich and Philippa Battye, and ask them to tell some tales...
There are few women who have dominated their sport like Shanaze Reade has with BMX. Anna Glowinski chats to her about how she learnt her trade on tracks lit by car headlights and by the age of 11 was travelling to the World Championships in the US on her own...
Let's face it, the UK's not famous for blazing heat. When the mercury passes 20c we're prone to flapping about as though we're living in the Dubai desert. Fans and paddling pools sell out, and public fountains are gridlocked. But it can, and most years it does at some point...
Sunday June 3rd marks the very first official United Nations World Bicycle Day. This is a big day in the history of the bicycle. For the UN to bestow an 'International Day' tag on anything is quite a moment. In this case it's especially significant.
The VeloPac RidePac is one of those really simple ideas that can genuinely make a difference to you. It's the one piece of kit you need to keep your valuables safe and dry on a ride - and they look great too.
When news emerged earlier this week about the launch of Pinarello's new e-bike, the Nytro, at first it seemed like a solid, positive step from a major bike manufacturer to catch the growing wave of e-bike sales.
But then the Pinarello marketing department got hold of it. And that's where the trouble began.
We LOVE this! Our great friend, and long time VeloVixen team member, Rose 'Ozzie' Osborne recently retired from the pro peloton after several years of stalwart service with teams WMT and Drops Cycling. Here are her reflections on women's cycling and the sacrifices in pro sport.
One of our favourite people, Anna Glowinski, was a last minute call up to join Annie Emmerson on our 2017 VeloVixen Women's Cycling Hub to discuss TV presenting, designing epic leggings, and all kinds of cycling.
Ever wondered how to become a World Champion? In this video, filmed at our Women's Cycling Hub at the 2017 Cycle Show, Simone Dailey gives you some vital secrets and demonstrates how to 'build a base, build a champion'...
On May 21st 2017, we hosted our first VeloVixen Women's Cycling Day at our place, just outside Oxford. Would anybody come? After all, when you have a house party, you can never be sure... Find out if they did.
How on earth did I end up racing Battle on the Beach? A drunken New Years Eve in Cardiff with friends. Midnight ticks by and suddenly there are lots of crazed drunken cyclists frantically entering Battle on the Beach.
I really didn’t know what I was getting myself into...
Exciting news emerged earlier this week about a transformation in the humble female cycling chamois pad. Recognising what a personal issue getting the right chammy can be, Swedish design studio Olof Pir A.L. have created and patented the Inflady-PadTM - a pad designed to be ‘the perfect fit for every rider’.
When we won the 2017 BikeBiz Award for Best Online Store in February, we were a bit taken aback. We'd beaten the biggest names in the business. And then we thought about it and realised - there are 17 reasons why we won...
Is there a better feeling than spinning along the lanes feeling the warmth of the sun and breeze against your legs? For me, this brings back memories of childhood, long days spent playing down at the BMX track, always in shorts (I remember this well due to the amount of times my mother smothered my scraped knees with iodine).
This got me thinking, when is it time to get the legs out? Surely simply because the sun is shining isn’t enough.
How can more women be encouraged to cycle? What's your view on women's cycling at the moment? Are more women cycling than ever before? We asked five of our faces from the VV Hub Stage these very questions. Watch now to hear their responses.
We all know that eating properly can make you go better on your bike. But how many of us have devoted a career to studying it? Nutritionist Jasmine Campbell has - and she's especially good on female specific tips.
Listen to her speak at our 2016 VeloVixen Women's Cycling Hub...
It may not have escaped your notice that in June 2016 the UK voted to leave the European Union. Whilst this prompted unprecedented levels of political, economic and social tumoil in the UK, it does have one undeniable upside if you're a cyclist living outside the UK.
What's that, you ask? Buying cycling gear from VeloVixen got a whole lot cheaper, that's what!
Downhill mountain biking isn't for the faint hearted. And as if to prove a point, British double world champion Manon Carpenter bounced along to speak to an enthralled audience at the VeloVixen Women's Cycling Hub with a freshly broken collarbone in a sling.
Jools Walker asked the searching questions and Manon charmed and disarmed in equal measure...
"There is a malaise among people who follow sport that women's sport isn't exciting."
There's a lot of discussion about so much in women's cycling - the good, the bad and the downright ugly. But you'll have to go a long way to find 3 better informed and more entertaining commentators than Adele Mitchell, Chris Garrison and Jools Walker.
The 2016 Total Women's Cycling Awardsare looming, and we're lucky enough to have been nominated once again - this time in the Best Cycling Retailer category. We're very much the minnow up against the big fish in cycling, and it would mean the world to us to win! Here's how you can vote...
September 2016 marks our biggest contribution yet to the momentum within women's cycling, as we host our star-studded VeloVixen Women's Cycling Hub - it promises to be one of the highlights of the NEC Cycling Show, running from September 22nd-25th...
Women's mountain biking is thriving like never before. Inspirational names like Manon Carpenter and the incomparable Rachel Atherton are combining with the simple joy of a country full of glorious places to ride your mountain bike and luring more and more female cyclists onto bikes with suspension and fat tyres.
It's no surprise that suddenly female specific MTB clothing brands are emerging.
Correction: not 'suddenly' - the good ones have been creating a name for themselves for some years...
It's been a blur of elite GB success and medals, all set against the impossibly glamorous backdrop of Rio de Janeiro. We've never seen elite success like it. Faster, higher, stronger has never rung truer than in 2016.
But are technical achievements of sublime prowess what we'll remember it for. Are they really? The reality is that, whilst we sit slack-jawed watching trampolining skills and cycling power we can't begin to relate to, that's not what moves us. That's not what we will reflect on with lumps in our throats watching montages years from now.
In April, we spent three memorable days in Bristol shooting for our next catalogue. The sun shone on us - in every sense - and we laughed a lot. We hope you get the idea from our behind-the-scenes video...
For most professional sports people, retirement can be a thorny issue. When do you do it and - far more troubling - what do you do once you've hung up your boots/skis/cleats/racket (delete as appropriate)? Surely the only way is down?
So just imagine if you're Britain's most decorated Olympian and a household name. How do you top that?
We're delighted to announce that VeloVixen is to sponsor a major men's UCI cycling team for the remainder of this season. After examining a number of ways to maximise the impact of our recent investment, we have decided to expand our reach by putting the VeloVixen name to an established men's squad.
We are unable to reveal either the names of the riders involved or the event calendar for the new team before later this month, but rest assured the new VeloVixen team will be looking to compete with the very best.
We're delighted to announce that, for the first time since we launched in August 2012, we have agreed a deal to bring in external investment. On March 21st, Bath-based Chelverton Asset Management, through a syndicate of private investors, agreed to invest £500,000 of growth capital into VeloVixen.
It's that time of year, isn't it? Yes, people are still wearing down jackets and anyone in their right mind on a bike is still layering up. But there's the scent of summer promised in the air. Buds are surreptitiously appearing on trees. The daffodils are strutting their stuff more confidently than those cheeky ones that popped up in January. You can even catch an occasional waft of cut grass as you ride.
We're feeling especially perky at VeloVixen.
Why's that, you ask? We have plans... and big news. And they're likely to have repercussions for women's cycling beyond VeloVixen itself. Here's what lies ahead for the months to come (it's worth reading to the end with this one...).
Let’s face it: this time of year isn’t exactly peak season for cycling.
It’s cold. It’s wet. It’s dank. Daylight hours are almost non-existent. And frequently there’s ice on the ground. To say nothing of that residual Christmas pudding clogging up both arteries and will-power.
It’s hardly a recipe for joyful times on your bike. Or is it?
2015 was the year our blog came of age. We now get so many regular visitors that we've had to increase what our site can handle more than once this year!
And with good reason - with big name regular guest bloggers like Adele Mitchell, Juliet Elliott, Lara Dunn and Cathy Bussey, plus VeloVixen's unique insight into women's cycling kit, it's a recipe for a good read. Here are the blogs that have created the most stir in 2015...
The problem with running a show like VeloVixen is that you end up liking everything. That's the thing about a 'hand-picked' range.
So when we're put in a half-Nelson and asked to say what from our range we'd most like to get for Christmas, it's not easy. It's caused consternation, deliberation and procrastination amongst the team. But we've squeezed an answer out of everyone... actually, we buckled and allowed everyone two picks... even the boys!
VeloVixen photo shoots have always been fun, and the results - we're reliably assured - have always brought a certain extra something to women's cycling. But we weren't sure what to expect this time when we brought together three of customers as models... here's our behind-the-scenes film of how the afternoon panned out. And in. And across.
VeloVixen photo shoots have always been fun, and the results - we're reliably assured - have always brought a certain extra something to women's cycling. But we weren't sure what to expect this time when we brought together three of customers as models...
We've loved Morvelo's bib shorts for years. But it's always nice when a reviewing source we respect feels the same way...
'These are among the most comfortable bib shorts I've ever worn... The pad is superbly comfortable... Handmade from plush performance fabrics, these look the business. A well engineered short and spot on for its purpose... Performed exceptionally well.'
Quality of construction: 10/10 - 'very well made from superb quality Italian fabrics and components.' Performance: 9/10 - 'extremely comfortable for all sorts of riding and distances and very effective.'
Did you make it to the Cycle Show? It was our first time exhibiting at Birmingham's NEC, and - it's fair to say - it was quite a show. We deliberately plonked ourselves in a prime spot, right by one of the main entrances and quickly became a focus for the thousands of female cyclists who sacrificed a sunny ride to come and hang out at the show!
But which products went down best? Here are our Top 9 (quirky, huh?!)...
(... and did you win a pair of ZIB cycling pants?!)
Let's face it, 2015 is only going one way from here. Whatever traces of 'summer' we had, we now have to accept begrudgingly, are now probably over. Autumn is here. Along with damper air, juicy blackberries, conkers, the early falling leaves. Oh, and The X-Factor.
At VeloVixen, we always take the approach that bad weather is in the mind. And in the kit. We have an especially great selection of jackets to get you through this Autumn and Winter in real style and comfort. Here are our top picks...
Every so often a cycling opportunity comes up that's just too good not to shout about. 1st-5th October 2015 is one such. How do you fancy an extended stay in some of Europe's finest cycling country? A stunning base camp in Catalunya's Girona Province? Eye-watering scenery and roads? Wonderful local food? To say nothing of your fellow riders - which include British Olympians Sharon Laws and Lucy Martin, who'll be showing you some of their favourite 'home' roads.
Surely this is the chance to escape the impending Autumn blues?
Behind every great cycling club there is a great woman…or so the saying goes (sort of!). We spoke to Cheryl Reid, the brains and larger-than-life personality behind Oxford's hugely successful Cowley Road Condors Ladies Summer Sessions, a summer-long series of rides designed to introduce novice female riders to the joy of cycle club riding.
A year ago, we launched our first VeloVixen Next Top Model competition. Elle Linton (above), the personal trainer and blogger, won it thanks to her distinctive and striking looks, positive energy, experience on a bike and... frankly, just brilliant hair! You'll have seen her featuring in our blogs, tweets, posts, newsletters and catalogues ever since.
We had such a great response to the competition - and such great photos of Elle - that we're doing it again. Shouldn't you be entering (by August 23rd)...?! ** Click below to see who won this time! **
Lets talk about bums!! If you are relatively new to the saddle, or even if you class yourself as an 'intermediate', the chance is you will feel some level of discomfort whilst out on your chosen steed.
Banish those dreaded saddle sores with our comprehensive guide to the best products for your precious posterior.
Are you one of the thousands of women riding the Rapha Women's 100 this year? If you're already signed up, good luck! If not, why not?! After all, you can ride it no matter where you live, it's a truly global event... And it's all happening on Sunday 26th July 2016.
Have you ever struggled with soreness on your bike? Looked at subtle ways to save 50g in weight here or there? Considered upgrading your bike to a more expensive one to make you go better? Or simply fancied making cycling an easier way to get around?
There's a solution you might have overlooked... getting your bike fitted properly. For a fraction of the cost of a new bike, and a couple of hours of your time, Dr Bryan Roberts regularly gets his clients pedalling 1-2 gears more efficiently...
RT @CasquetteCC: SADDLESORE SORTED! Audio peach / podcast: The truth about saddlesore - with the BIGGEST experts in the business! https://t…
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