Q. What do a 19th century Italian tailor, a designer for the Milan Ballet and the first ever lycra cycling shorts have in common?

A. They are all part of a rich 140 year history that's led to today's most recognised brand in cycling: Castelli.

Throw in a heart attack on a famous Italian climb, family feuds, Olympic gold medals and controversy in the pro peloton and it begins to sound more like a Sicilian soap opera than the backdrop to a cycling brand. But then again Castelli is no ordinary brand.