Svelte was born and bred in London, where founder Tom Barber and the team are still based. As a young project, they've ensured from Day 1 that they draw on the UK's rich cycling heritage, whilst infusing it with a distinctly 21st century twist. Their aim is to 'forge the connection between the rider and the bike itself'. Their designs 'subtly, yet exquisitely, convey the beautiful unity of cycling, elegance and lifestyle'.
These are big aims, but from the outset it's hard to argue that they are indeed creating an 'elegantly versatile connection between the bicycle and the clothing that rides it'. They appeal equally to hardened road cyclists looking for something distinctive and authentic just as much weekend potterers looking for the same. Their attention to detail belies their relative recent launch. And their insistence on getting the fit just right is exceptional.
And on top of all that, they source their materials ethically and manufacture whenever possible in London.
So, a small, authentic, passionate company producing gear that looks great both on and off the bike, and performs equally well. It wasn't a hard decision for us to make friends with Svelte!