If you aren't already reaching for Altura when you're hunting for the perfect, no-nonsense, quality bit of kit at an affordable price then we're sure you soon will be. An absolute favourite of so many and renowned for their mission to create great kit that performs to the absolute highest standards.
Founded in 1997 and based in the North East of the UK, Altura have dedicated the last 25 years to creating the brilliant cycling staples that will perform to a fault. Altura themselves say that the true requirement for their products is to "flawlessly function in a way which encourages you to push yourself further, appreciate greater comfort, travel more safely and relish more of those riding moments which leave you smiling from ear to ear."
To achieve this, Altura rigorously test their kit. Working with a range of cyclists from all different disciplines, Altura has been able to guarantee that each of their products has been tried, tested and, most importantly, is trusted by real cyclists.