Endura - you see a lot of it around, don't you? That makes it no less special, especially with a depth of female design talent in their ranks!
As a proudly Scottish brand, Endura was founded in 1993 with a no-nonsense commitment to improving the performance and function of cycling kit for everyone. From the start, it was a maverick brand, with a philosophy of 'Renegade Progress'. Endura quickly launched a range of products that have earned iconic status within cycling and have frequently reset benchmark for function and durability.
Endura has evolved from a local brand to a global stalwart of the cycling sector. And with that has come the real fun. Today, they match great finish, fit and robustness with fabulous styles, colour ways - and prices!