Launched in December 2014, Findra is a small but perfectly formed Scottish firm creating fashion-led, performance-driven, bike wear and outdoor gear specifically for women. From the moment we heard about Findra, we all got a little excited. The VeloVixen team immediately began wearing Findra and went on to hand-pick a gorgeous selection for the site.
Founder Alex Feechan had spotted a gap in the market for well designed performance clothing and bike wear for women. Findra's garments not only perform superbly but feel and look amazing too, on or off the bike. Here's more:
"Predominantly for women it's a social thing, getting out together as a group. Encouraging other women to try things, to get out on their bikes, I think that's a really important part. A chance to escape work pressures, family and just being able to enjoy the liberation, the freedom that comes with being out there on the bike" - Alex Feechan