Gore

When Bill Lee Gore founded Gore in 1958, it all started with a father-son experiment in their basement insulating electrical wires. It evolved over the years until Gore-Tex became a household name. Today it's synonymous with waterproof kit that keeps you totally dry from the rain whilst remaining breathable and unsweaty.

All waterproofs are not alike, and Gore-Tex remain ahead of the field for waterproofing technology, making waterproof gear like the ground-breaking, gob-smacking ShakeDry, that still keeps them ahead of the pack.

And now it's more than just practical and brilliant - recent years have seen them begin to create ranges that look every bit as awesome as they work - understatedly cool and flattering.