Merino Magic

Merino Magic

Ever since our founders Liz and Phil disappeared off on their bikes for the biggest adventure of their lives back in 2010, they've been merino fanatics. And now we all are.

It's that bewildering blend of keeping you warm when it's chilly, but cool when it's hot - all the while keeping the smell of even the sweatiest ride in check. Above all it's just so blissfully comfy!

These products all have varying percentages of merino, but whatever the proportion you can be sure it will add to your cycling experience.