ProViz was set up in 2009 by two London-based cycling enthusiasts to meet the need for affordable, light-emitting, bright and visible cycling accessories.

They'd been shocked to find so few light-emitting accessories on the market, and that cyclists were having to improvise current cycle accessories to be more visible. ProViz developed a number of unique, high visibility, light-emitting cycling products which take cycling clothing and accessories to a new level.

We love their refreshing approach to a long-standing problem, and their willingness to develop products which are female-specific, classy and really work!