Madison started as a company way back in 1977 as a small bike shop based in North West London. Since then, that single shop has evolved into one of the UK’s top distributors of bicycle parts and accessories, responsible for getting dozens of cycling brands to retailers.
Aside from all the other brands they sell, Madison's own brand of cycling kit has become one of the most trusted and widely-recognised names in cycling. Their original niche within the mountain biking world has broadened to cover all cycling disciplines, including road, commuting and touring - and their commitment to female cycling has accelerated so fast that eventually we could no longer resist!
Madison gear is hard wearing, well priced and beautifully designed too, with a strong, feminine design thread running through the whole range. It's great kit at great prices.