When an Italian couple who moved to the Dolomites in the wake of World War II to set up a small clothing firm, little could they have suspected that it would become one of the most respected cycling clothing firms in the world.
From those early days of shearing and spinning wool by hand, Sportful blossomed into a pioneer within the highly technical world of cross-country skiing. They designed great looking kit even in the 1970s, and this led naturally into the other passion of their founders' son: cycling.
Today, Sportful remains on the cutting edge of cycling kit design and fashion, inspired by a legacy of clothing some of the world's top cycling teams. Equally important is their philosophy of drawing inspiration from the mountains around them and a continuing loyalty to family values: just some of the reasons we love them.