Oxford-based Sunwise were established in 1996 after finding a gap in the market for top quality sports sunglasses that didn't suffer from prices doubled or tripled as a result of fancy brand logos and exotic sponsorship deals.

Located just a 6-mile ride from VeloVixen's front door, Sunwise have since become a globally recommended brand for sportspeople who rank out-and-out quality above glitzy branding - without ever wanting to sacrifice classy good looks.

They've steadily expanded their ranges through focusing on specific sports - starting with running, and moving through the likes of cricket, golf. And - you guessed it - cycling.