Supacaz

Supacaz

Growing up in California as a surfing, skating, and snowboarding fanatic, Supacaz Founder Anthony Sinyard couldn't figure out why cycling gear was so dull. He was a huge fan of 80s surf brands like T&C Surf, Quiksilver and Santa Cruz - and their strikingly vibrant, fun colours.

When he became pro cyclist, Anthony searched high and low for bike brands that matched the hypnotic dazzle of his favourite surf/skate brands. He failed. That inspired him to create his own brand to fuse high-performance and vibrant style. From day one his aim was to ‘deliver the sexiest and most technical cycling products ever created’.

And with global cycling mega-stars like Peter Sagan (pictured), Alberto Contador, Tony Martin, Fabio Aru, Vicenzo Nibali, Philippe Gilbert, Mark Cavendish, Marcel Kittel and Tom Boonen entrusting much of their careers to Supacaz's bar tape and other products, he's not far off!