The VeloVixen Team

Liz Bingham

Liz Bingham

Co-Founder & Strategic Director

Former Life: Mixing life as a professional actress with life on the road as a professional tour guide. Juggled seasons with the Royal Shakespeare Company and television roles with the challenges of keeping educational groups of American teenagers under control.

Epiphany: Meeting Phil on a blind date in 2009.

Cycling Experience: Pottering round Cambridge in the 1990s. Oh, and riding 10,000km through South America and the US with Phil.

Today: Liz juggles (still juggling!) her role as VeloVixen Strategic Director with being a full-time mum to Zoe and Emma.

Phil Bingham

Co-Founder & Managing Director

Former Life: Sitting at a desk and travelling the world managing investment portfolios - whilst covertly plotting exotic cycling trips and other adventures.

Epiphany: Meeting Liz on a blind date in 2009 (see above). And leaving his job shortly thereafter...

Cycling Experience: Land's End to John O'Groats, Ironman triathlon, various Etapes du Tour, the whole route of the 100th Tour de France and a little ride with Liz in 2010.

Today: Phil manages VeloVixen day-to-day whilst being as hands-on a dad as possible to the girls. And planning the odd ride here and there.

Fran Whyte

Fran Whyte

Operations Manager

Former Life: If you've been arrested in the Oxford area in recent years, there's a fair chance that Fran was the one wielding the truncheon (she's a big softy really). She was one of the boys girls in blue, for almost 13 years until she realised in 2016 that cycling was her true calling. And especially cycling kit. Don't even ask about her wardrobe.

Epiphany: Realising that police work wasn't leaving enough time for cycling. Or holidays. Luckily life at VeloVixen is one long cycling holiday (or so we tell her).

Cycling Experience: Fran's rarely off a bike, whether it's climbing a Dolomite, finishing yet another Ironman triathlon, ripping up a Welsh MTB trail or rolling in cyclocross mud.

Today: Fran is in charge of our warehousing, order processing and customer relations. You'll often find her on the end of an email with her unrivalled cycling kit advice.

Jeni Sanderson

Engagement Manager

Former Life: Jeni is a 'recovering marketer' - after many years of corporate life she decided she was a little too gobby for that world and wanted a change of direction. After the birth of her awesome little girl and becoming a positive psychology and transformational coach, she now combines her marketing nous with an understanding of what makes life really worth living to truly engage us.

Epiphany: That happiness is in your own hands, so you better work hard at making it happen. (which basically includes working with people who make you laugh a LOT!)

Cycling Experience: Jeni spends her time trying to keep up with Fran, chasing her on the Cyclocross circuit, giggling around Battle on the Beach (see Smiles not Miles blog!) or finding new routes anywhere with a view (which gets even better when her daughter & husband joins her on bikes). Don’t tell Fran, but she also enjoys a bit of Zwift racing when the weather is pants or when she has to admit motherhood comes first.

Today: Jeni joined our VV family in 2020, having kept order on our thriving Facebook Chat Group for some months. She's our Queen of Engagement, keeping us relevant, interesting and - well, even brillianter… (yes, that’s a new word).

Eleanor Young

Warehouse & Customer Relations

Former Life: Eleanor only left uni in recent months - but from the way she's taken VV by storm, you'd never guess!

Epiphany: Seeing that if you're going to live at home during Covid, it's worth getting your teeth into a decent job at the same time. Especially if you can get into cycling at the same same time.

Cycling Experience: We think she's too modest, but she claims to be a relative novice. Judge for yourself in her Cub to Vixen. However, she's developing a distinctly cosy relationship with our shop bike Keith...

Today: Eleanor is a Duracell bunny dealing with order processing, exchanges, returns and customer enquiries. Don't let her angelic smile deceive you - her Doc Martin boots remind us every day that she's a force of nature!  

Madi Tilbury

Product Operations & Marketing

Former Life: Madi has squeezed a positively humbling number of achievements into her life since leaving uni.

Epiphany: when the restaurant business took a dive during Covid, and we needed extra help, our two world collided in a blaze of glory!

Cycling Experience: Although pilates and dog walking have been Madi's go-to options for health, fitness and calm, Madi comes from a family of cyclists - so with VV now gently adding to her bike-mad dad's influence, her cycling journey is underway.

Today: Madi covers a lot of ground at VV - you'll find her not only dealing with orders and customer questions, but also creating new products and working her marketing magic in social media world.

Andrew Blakeley

Andrew Blakeley


Former Life: Andrew has sorted out the numbers for many and various firms over the years, in worlds ranging from helicopters to bathrooms. Cycling's been a natural extension.

Epiphany: The realisation that renovating your own house entirely didn't mix well with a traditional full time job!

Cycling Experience: Watch carefully in the summer months and you may spot Andrew arriving at VV by bike. But only when the sun's shining!

Today: Andrew is a voice of pragmatism and reason in the cacophony of women's cycling - he does the important bits. And he's fast developing a penchant for ladies' lycra.

Zoe & Emma Bingham

Roving Ambassadors/Product Testers

Former Life: None to speak of!

Epiphany: Being born into a cycling family...

Cycling Experience: Both girls are now cycling fanatics, thanks to their beloved Isla Bikes. They're now giving their ancient parents a run for their money on roads around Oxford.

Today: Zoe (9) is the senior member of our youth squad, having been joined by her little sister in late 2014. Their role is constantly evolving. Both ladies take their role as Roving Ambassadors very seriously - with new roving techniques including 'keeping Mummy company in the warehouse' and making dens for our cuddly foxes. Both are showing active managerial potential - at least when it comes to managing their parents. And they can count better than us too, so it's only a matter of time before they're running the show. Watch this space...