Primal's Prima Shorts have been designed to improve your riding.
Eleven anatomically contoured panels give you great performance, as they ingeniously compress around your key muscle groups to increase your strength, movement accuracy and endurance. The shorts have an extended leg band with flexible silicone gripper for additional comfort, keeping them comfortably in place.
The antibacterial chamois padding provides perfect comfort with multi-density foams, four-way stretch and antibacterial Silver Ion fabric. The dual density Air Cell foam gives you extra, long term, protection. In fact, we find they're way better than most shorts at this level.
These are great shorts for your weekend rides - comfortable and built to help you push yourself that bit more. They are suited for someone with shorter legs or who prefers shorts cut an inch or two shorter than 'average' cycling shorts.
For further information refer to the sizing guide below.
- 100% PriFlex polyester spandex developed with specific consideration given to muscle compression, elastic recovery, stretch and printability
- The E3 Fino chamois provides superior comfort with a seamless, anatomical shape, multi-density foams and 4-way stretch. Antibacterial Silver Ion fabric and dual density Air Cell foam provide extra protection that will not break down over time
- Constructed using eleven cut panels and flatlock stitching, the style has eliminated inner and outer seams that can cause irritation
- Features silicone gripper on the leg band for additional comfort
Primal was founded in 1992 by 'real' cyclists. It's an ethos they maintain today: every employee must be a passionate and positive cyclist - but not necessarily a hugely talented one! Their primary aim is to create clothes for cyclists that not only work perfectly, but also look unique, beautiful and full of character.
Their design department is famous in the cycling world, constantly creating ambitious new looks but never allowing style to overwhelm substance. Whilst they are amongst the biggest cycling clothing companies in the world, they stand out by remaining human, approachable and flexible. They go out of their way to avoid becoming a corporate behemoth focused on 'peddling not pedalling'. It's a great approach.
Their Global Headquarters is in Denver, Colorado (lucky them!), but they have been growing within Europe for several years now, and their UK team is fully focused on what is a new market for them. We are hoping to grow with them.
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