Swerve Cycling women specific Bum Cream is a chamois cream for women, conceived and created by one woman on a quest. Anjela Ubogu had suffered from saddle soreness for years before her 'lightbulb' moment - when she decided if she couldn't find what she was looking for, she'd better make it herself. And call it exactly what it is!
Almost 5 years of experimenting, testing and riding later, Swerve Cycling's Bum Cream was born. Swerve Bum cream is anti-chafing chamois cream. It helps prevent chafing and saddle soreness for cyclists, as well as runners, rowers and anyone who suffer from chafing. It's pearlescent in colour and lightly moisturising - meaning your hands end up smelling citrusy and feeling soft.
Proudly made in the UK, Swerve Bum Cream works brilliantly in any temperature and allows you to ride for surprisingly long distances in comfort without needing to reapply. Most crucially, none of the ingredients will sting! It could make all the difference on anything longer than a few miles... can you afford to leave home without these sachets secreted away?!
To use: in the words of Bum Cream's creator, simply 'rub it on your bum and groin area before and after cycling'. Swerve also recommend applying it liberally to the inside seams of new cycling shorts to soften them up, and to repeat this the night before your ride.
6 x 10ml sachets for easy use when you're out on a ride.
Aqua (Water), Paraffinum Liquidum (Mineral Oil), Cetyl Alcohol, Petrolatum, Helianthus Annuus (Sunflower) Seed Oil, Ceteareth-20, Glycerin, Phenoxyethanol, Carbomer, Sodium Hydroxide, Citrus Sinensis (Sweet Orange) Oil, Ethylhexylglycerin, Disodium EDTA, Mentha Viridis (Spearmint) Leaf Oil, Aloe Barbadensis (Aloe Vera) Leaf Juice, Limonene.
Anjela Ubogu is a strong woman with a strong ambitions in whatever she does. She's a regular climber of the bigger cols in the Alps, Pyrenees and Dolomites, and takes the same robustness and seriousness to her business life. But never without a smile. If ever there was a woman suited to creating a remedy for saddle soreness, it's Anj.
It took almost 5 years from when Bum Cream was first conceived to the first Swerve production, and much of that time was spent painstakingly researching the recipe to get it just right. Australian by birth, she's proudly British based and has ensured that the ingredients and manufacturing of her products are all in the UK-based. We think you're going to see a lot more of Bum Cream and expect to see Swerve Cycling go on to create plenty more useful products.
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